Your news, on the wire, written for the machines that matter now.
When you put a release over the newswire, it gets republished on hundreds of news sites. Reporters rarely read it. AI assistants do. Press Engine writes your announcement so those systems can quote it, sends it over the wire, and shows you where it surfaced.
A media-coverage machine or a backlink scheme. Wire links stopped counting for SEO years ago, and journalists ignore wire feeds. We won't pretend otherwise.
A citation footprint. Hundreds of crawlable copies of your story, stated your way, that ChatGPT, Perplexity, and Google's AI retrieve when buyers ask about you or your niche.
From announcement to answer, in four steps.
- 01
You send the news
A launch, a partnership, a milestone, a hire, a signing. A few sentences in an email is enough to start.
- 02
We write it for AI citability
Standard wire format, plus the parts machines need: quotable claims, entity-rich boilerplate, and structured data. You approve every word.
- 03
It goes over the wire
Distributed under your name to the newswire's syndication network, typically live within 2 to 4 business days of intake.
- 04
You see where it landed
A plain report of where the release was republished. On the retainer, monthly checks of what AI assistants actually say about you.
Simple, flat, no markup games.
Wire fees are included. No annual membership, no per-word surcharges, no surprise line items.
Single release
$600 one time
- GEO-optimized release, written for you and approved by you
- Wire distribution under your name, fees included
- Syndication report with links to every pickup
- Live within 2 to 4 business days of intake
Press Engine retainer
$1,500 per month
- One release every month, written, wired, and reported
- Monthly AI visibility report: what ChatGPT, Perplexity, and Google AI say about you, tracked over time
- A standing news calendar so you never sit on an announcement
- Cancel any time
Tier-1 wire
Custom at cost, plus our fee
- PR Newswire or Business Wire distribution, for the announcements where the masthead itself is the point
- Funding rounds, major partnerships, executive hires
- Same writing and reporting as every other tier
Payment by card, handled by Stripe. Prefer an invoice? Just ask.
Asked and answered, plainly.
Will journalists cover my release?
Usually not from the wire alone, and anyone who promises otherwise is overselling. Journalists ignore wire feeds at scale. What the wire reliably delivers is syndication: your announcement republished across hundreds of crawlable news sites. That footprint is what AI assistants and search engines read, cite, and learn your story from. If a release genuinely warrants press coverage, we say so and can pitch it separately.
How is this different from what a PR firm does?
A PR firm typically logs into the same wire services and marks up the cost, with the release written for editors who rarely read it. We write the release for the systems that actually consume wire content now: AI assistants and search engines. That means quotable claims, entity-rich boilerplate, and structured data, plus a report on where it actually surfaced instead of a potential-audience vanity number.
Who is named as the issuer?
You are. Wire services require the actual announcing company to be identified, so every release goes out under your name, with your boilerplate and your media contact. We handle the drafting, optimization, submission, and reporting around it.
How long does it take?
Most releases go from intake to live within 2 to 4 business days. You approve the final draft before anything is submitted, and the wire itself runs an editorial review that typically clears same-day.
Does this help my SEO with backlinks?
No, and we will not sell it to you that way. Google discounted wire-syndication links years ago. The value today is the citation footprint: hundreds of consistent, crawlable copies of your story that AI systems retrieve when someone asks about you or your niche. That is what we optimize and measure.
What is in the report?
Where the release was republished, with links. On the retainer, you also get monthly AI visibility checks: we ask ChatGPT, Perplexity, and Google AI the questions your buyers ask, and log whether and how you show up, so you can watch the answers change over time.
Got news? Send it over.
Any industry, any size. Email a few sentences about the announcement and we'll reply within one business day with the angle we'd take and the tier that fits. No obligation.